Give women a confidence in their unique and singular nature and help them to inspire people around by filling this world with beauty and love
Ekaterina and her team noticed a gap in the market and started experimenting with different formulas. Their response to this gap was the introduction of the innovative product Gel Paints, which was first introduced at an expo where the brand was represented at the first time.
2012: RECOGNITION IN EUROPE
after the successful start and fast growth the brand came to Prague, Czech Republic.
2013: RECOGNITION IN ASIA & EMPASTA
EMI opened its first representative office in Asia, in South Korea.
The brand introduces a groundbreaking nail design product that quickly conquers the market — EMPASTA.
2015: GEL AND GEL POLISH SYSTEM
The brand designed its own three-phase gel polish system E.MiLac that instantly won the hearts of consumers, along with a line of nail modelling products optimized specifically for beauty salons.
2016: OWN NAIL POLISH SYSTEM
The launch of Ultra Strong Nail Polish Gel Effect with a unique long-lasting shine system marked the company's first foray into lamp-free products.
2017: VOLUMINOUS NAIL DESIGN
Gemty Gel, innovative decorative gel without any residual stickiness, was introduced for nail design.
2018: NOVELTY IN NAIL RECOVERY
Nail Polymer Booster is a game-changing product was expertly formulated with advanced ingredients that help restore damaged nails, promote healthy growth, and provide long-lasting protection against future damage.
2019: TIME-SAVING INNOVATION
Twinny's launch sparked excitement in the nail design industry. It combines stunning color with a unique gel sculpture formula that saves up to 40 minutes of manicure procedure.
2020: REBRANDING
The company's rebranding effort, which included logo renewal, repositioning, and a new promotion strategy, marked a new stage in its development.
2021: SUSTAINABLE PACKAGING AND PRODUCTION SAFETY
Having received the ISO 9001 and ISO 14001 certificates necessary for the development of its own production, as well as having started repacking existing products into containers made of monomaterials and recycled plastic, the company continues to steadily follow current trends and protect nature.
2022: EMI ENTERED RETAIL SALES
Having developed special products for retail called Salon Effect, the company began to successfully gain a foothold in major retail sites in Europe, immediately gaining recognition and positive feedback from the audience
2023: PEDICURE LINE
Increasing the diversity of the product range in the care line, the company creates professional pedicure products, expanding the audience and increasing coverage areas.
Now: the brand is still continuing its development and expansion, striving to become a leader in its industry and beloved by millions of people around the world.
EKATERINA MIROSHNICHENKO
THE FOUNDER OF EMI BRAND, NAIL COUTURIERE, DESIGNER OF FASHIONABLE EMI-MANICURE COLLECTIONS, THE ART DIRECTOR OF THE FNC BEAUTY COMPLEX AND THE SALON CHAIN OF EMI MANICURE-BOUTIQUE
OWN PRODUCTION SPACE2000 M² IN CZECH REPUBLIC
EUROPEAN QUALITY STANDARDSGMP (Good Manifacturing Practices certificate), ISO 14001, ISO 9001, 7 & CRUELTY Free
33 REPRESENTATIVE OFFICES IN EUROPE & WORLDINCL. ITALY, UK, FRANCE, CANada, UAE, SOUTH KOREA
11 000 EUROPEAN BEAUTY SALONSCHOOSE EMI FOR WORKING WITH CLIENTS
COMPANY WITH MORE THAN 400 EMPLOYEESWITH EXPERIENCED SALES AND CREATIVE MARKETING
OVER 6 000 000MANUFACTURED GOODS PER YEAR
Automatic lines and a clear structure of production processes allow the production of up to 6,000,000 units of products per year, and cooperation with large transport companies ensures safe delivery.
Therefore, all products included in the retail range have a salon effect as a result of their use.
All products have MSDS and CPNP certifications, 7 and cruelty free.
- European production
The location in the center of Europe is beneficial in terms of logistics, supply and planning, and the European certification of product and production allows EMI to effectively and successfully build partnerships around the world
- Quality service
Not only a high-quality service, always ready to answer a question of any complexity and prompt a quick solution to a problem, but also a service of quality that constantly monitors that each product meets high standards and norms
- Individual Approach
EMI company works according to the principle of individual approach to every client. This method allows to achieve success and efficiency in every little part of partnership so in common build a strong and successful cooperation
prague@emischool.com
